Digital Adoption Toolkit - Network:On

At Network:On we know the value of the Internet – and if you’re reading this, you probably do too! We know that broadband access improves a community’s economy, helps folks reach healthcare services, and creates education and job opportunities. But we also know that too many Americans remain unconnected – according to NTIA’s Internet Use Survey data, nearly 20% of Americans do not have a home broadband connection.

We now have a once-in-a-generation opportunity to connect all Americans to the benefits of robust high-speed broadband. Join us in our efforts to connect the 20% and close the digital adoption gap. 

Barriers to Digital Adoption

How do we break down those barriers and connect the 20%? 

Programs like Lifeline and the Affordable Connectivity Program (ACP) play an important role in helping Americans get connected. Read more ACP and the importance of digital equity planning in our conversation with John Horrigan, senior fellow at the Benton Institute.

It’s clear: the digital navigator model works and is easily replicable and adaptable to unique communities and circumstances nationwide.

How Digital Navigators Lead to Broadband Adoption

Digital navigators work directly with community members to walk them through the process of getting connected. Every community is unique, so digital navigators might do different things in different communities. But the goal is the same: to break down barriers and get folks online. Learn more about digital navigators.

Success Stories

Social Media Amplification

Please share this toolkit on social media to to spread the word about the importance of digital adoption. Don’t forget to tag @NetworkOnUSA and use the hashtag #Connect20!

Additional Resources

Here is a compilation of our favorite external resources on a variety of topics for policymakers who are looking to Connect20.

For State, Local, and Tribal Leaders

Digital Navigators

Wider Digital Inclusion Efforts

Broadband Funding Info